The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates.
Parks Associates said this indicates that consumers increasingly value integration and interoperability across various smart devices and platforms. Additionally, they want to control all devices under a single hub or interface.
"Consumers are increasingly looking for comprehensive offerings that go beyond hardware," said Elizabeth Parks, president and CMO of Parks Associates. "Subscription-based services such as cloud storage, remote monitoring and enhanced features are now critical differentiators. Companies are capitalizing on service revenue as a significant and stable income stream while solidifying customer loyalty."
Parks Associates is traveling to Las Vegas on Jan. 9, 2024, to participate in the 18th annual CONNECTIONS Summit at CES 2024. The company said it will present its latest smart home and security research findings during the event.
From the article, "Why the Matter standard is becoming critical in smart home purchases" by Peter Brown
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numb...
The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Andr...
“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...
Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, accord...
