Providing market intelligence for more than 35 years

In The News

Why The Internet Of Things Might Never Speak A Common Language

For device makers, the sheer number of languages on offer poses a dilemma: Which ones do you support when building a new product?

"You may not have the resources to do everything, and you may not have the capacity, the bandwidth, the processing power to do everything in an individual product, so you have to make selections," says Tom Kerber, an analyst with Parks Associates. "Limiting those choices to the critical few is important."

From the article "Why The Internet Of Things Might Never Speak A Common Language" by Jared Newman.

Previously In The News

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates...

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Par...

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem According to research from Parks Associates and Connectivity Standards Alliance (CSA) resear...

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...