While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer.
"Apple is in a position that they haven't often been in over the past 15 years," Glenn Hower, a digital media analyst at Parks Associates, said in an interview from Dallas. "Right now, they're really playing catch-up, trying to make a big splash with home innovations. In some ways, they're responding rather than innovating."
From the article "Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled" by Leon Lazaroff.
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
