With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose millions in revenue. But as Glenn Hower, a research analyst at Parks, says, the loss is just a drop in the bucket. “It’s a multi-, multibillion dollar industry,” Hower says. “It’s not quite as big of a deal as it could be.”
The industry as a whole will lose about $500 million in 2015 to password sharing, Hower estimates. The practice straddles the line between playing by the rules and pirating content, or, as he puts it, “piracy lite,” he says.
From the article "Why sharing your Netflix password is considered piracy ‘lite’" by Kathleen Burke.
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
