Only 14% of consumers who owned an Internet video streaming device used one from Google in the first quarter, down from 18% a year earlier and 21% two years ago, according to surveys by research firm Parks Associates. At the same time, 28% of consumers used a Fire TV device from Amazon, up from 24% last year and 16% in 2016.
Roku, which went held an initial public offering in February, was steady as the market leader with 37% share, the same as last year and up from 33% two years ago. Apple captured 15% of the market, the same as last year and down from 19% in 2016, Parks said.
From the article "Why Roku Is the Internet Video Box Leader, While Google Is Slipping" by Aaron Pressman.
But more importantly, he said, T-Mobile wants to remake the cable TV industry much like it did mobile service. The company upended the mobile industry, getting rid of two-year contracts and offering u...
A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...
Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...
A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...
