Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video service. That's far more than the percentage of millennials that subscribe to traditional pay-TV services.
From the article "Why Pay-TV Needs OTT Video Now" by Alan Breznick.
According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...
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Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
