"In my previous column, I mentioned some of the world-class technologies highlighted at Parks Associates’ CONNECTIONS Conference held in Frisco, Texas, in May. One of the presentations that caught my attention outlined and detailed the great benefits of presence detection technologies."
From the article, "Why It’s Time to Consider Offering Presence Detection" by Peter Giacalone.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
