That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than their TV's built-in services. And it specifically stated that consumers rated Apple TV highly in setup, usability, gaming, and for purchasing content.
From the article "Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?" by Daniel Eran Dilger.
Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...
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Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....
