That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than their TV's built-in services. And it specifically stated that consumers rated Apple TV highly in setup, usability, gaming, and for purchasing content.
From the article "Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?" by Daniel Eran Dilger.
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A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...
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Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
