In The News

Why is Apple customers' appetite for its products insatiable?

September 03, 2015

streaming devices

Besides new phones, Apple is expected to significantly upgrade its Apple TV set-top box, which has barely changed since it went on sale in March 2012. The key difference in the new one, expected to cost about $149, will be voice-activated searching (using Siri) and control across multiple sources of content such as Netflix and iTunes, plus the App Store allied to a motion-sensitive controller, rather like Nintendo’s Wii.

The changes look timely, if not overdue. Apple TV is outsold by challengers including Amazon and Google, according to market research firm Parks Associates. Amazon’s Fire TV set-top box already has a voice-controlled interface, and Google’s Chromecast plug-in stick can be used to ‘cast’ content directly from a computer or phone to the TV. But there is plenty of room for growth, as only 20% of US households with broadband have a streaming device, the report found.

The refreshed Apple TV could also add the capability to play games and other apps. With gaming already a huge pursuit on smartphones, the prospect of it on a TV is exciting to iPhone developers, who for years have been wishing for a new Apple platform for apps.

From the article "Why is Apple customers' appetite for its products insatiable?" by Charles Arthur.

Previously In The News

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

‹
1
2
...
90
91
92
93
94
95
96
...
719
720
›