In The News

Why is Apple customers' appetite for its products insatiable?

September 03, 2015

streaming devices

Besides new phones, Apple is expected to significantly upgrade its Apple TV set-top box, which has barely changed since it went on sale in March 2012. The key difference in the new one, expected to cost about $149, will be voice-activated searching (using Siri) and control across multiple sources of content such as Netflix and iTunes, plus the App Store allied to a motion-sensitive controller, rather like Nintendo’s Wii.

The changes look timely, if not overdue. Apple TV is outsold by challengers including Amazon and Google, according to market research firm Parks Associates. Amazon’s Fire TV set-top box already has a voice-controlled interface, and Google’s Chromecast plug-in stick can be used to ‘cast’ content directly from a computer or phone to the TV. But there is plenty of room for growth, as only 20% of US households with broadband have a streaming device, the report found.

The refreshed Apple TV could also add the capability to play games and other apps. With gaming already a huge pursuit on smartphones, the prospect of it on a TV is exciting to iPhone developers, who for years have been wishing for a new Apple platform for apps.

From the article "Why is Apple customers' appetite for its products insatiable?" by Charles Arthur.

Previously In The News

CES 2021 continues today. Here's how to watch CNET's Day 2 livestream from home

Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

‹
1
2
...
471
472
473
474
475
476
477
...
719
720
›