In The News

Why is Apple customers' appetite for its products insatiable?

September 03, 2015

streaming devices

Besides new phones, Apple is expected to significantly upgrade its Apple TV set-top box, which has barely changed since it went on sale in March 2012. The key difference in the new one, expected to cost about $149, will be voice-activated searching (using Siri) and control across multiple sources of content such as Netflix and iTunes, plus the App Store allied to a motion-sensitive controller, rather like Nintendo’s Wii.

The changes look timely, if not overdue. Apple TV is outsold by challengers including Amazon and Google, according to market research firm Parks Associates. Amazon’s Fire TV set-top box already has a voice-controlled interface, and Google’s Chromecast plug-in stick can be used to ‘cast’ content directly from a computer or phone to the TV. But there is plenty of room for growth, as only 20% of US households with broadband have a streaming device, the report found.

The refreshed Apple TV could also add the capability to play games and other apps. With gaming already a huge pursuit on smartphones, the prospect of it on a TV is exciting to iPhone developers, who for years have been wishing for a new Apple platform for apps.

From the article "Why is Apple customers' appetite for its products insatiable?" by Charles Arthur.

Previously In The News

Cisco Launches Cloud-Based Security Portfolio

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

‹
1
2
...
289
290
291
292
293
294
295
...
719
720
›