The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks Associates analyst Kristen Hanich. “They’re a lot more powerful than they were three years ago.”
Indeed, the channel-aggregation biz has become lucrative for Roku and Amazon. According to Amazon, almost 5 million HBO subscribers access the service through Prime Video Channels. Overall, nearly one-third of U.S. consumers who subscribed to a streaming service in the past 12 months used aggregation services on Amazon, Roku and Apple, according to a Parks Associates study conducted in Q1.
From the article "Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon by Todd Spangler.
According to new research from Parks Associates, 7-9% of US households with internet own a smart garage door opener, but only a significantly smaller number of these households are using the smart cap...
Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...
Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...
Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...
