The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks Associates analyst Kristen Hanich. “They’re a lot more powerful than they were three years ago.”
Indeed, the channel-aggregation biz has become lucrative for Roku and Amazon. According to Amazon, almost 5 million HBO subscribers access the service through Prime Video Channels. Overall, nearly one-third of U.S. consumers who subscribed to a streaming service in the past 12 months used aggregation services on Amazon, Roku and Apple, according to a Parks Associates study conducted in Q1.
From the article "Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon by Todd Spangler.
Smart home applications may still be seen as a novelty, but in-home security is on the rise with Parks Associates forecasting that about 24 percent of U.S. broadband households will have an IP camera...
Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...
Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
