“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”
From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng
The number of over-the-top subscriptions has ramped up by 12% over the last two years. That’s the finding of a new research study from Parks Associates reporting that consumer adoption of services lik...
Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...
The milestone puts Sling TV ahead of Time Warner Inc.’s HBO Now in total subscribers, according to Brett Sappington, an analyst with Parks Associates, which bases its information on consumer surveys a...
Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subsc...
