“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”
From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng
New cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View...
The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Am...
20% of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. Parks Associates’s new report TV Services: Changing the Channel Pack...
Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV...
