“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”
From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng
With a smart city the whole is greater than its parts. This holds true for the smart home, too. In today’s world of smart homes, IoT and smart cities, the network, wireless connectivity and data rule....
Research firm Parks Associates estimates Verizon Communications, AT&T, T-Mobile, and Sprint were all found to have throttled the speeds of mobile video content, with an estimated $889 million in reven...
Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues. “IP camer...
Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...
