“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”
From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng
“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has ma...
“The missing piece in the over-the-top video market is local programming,” said Ren Bond, a research analyst at Parks Associates who focuses on online video. “It's the one thing that no company has ma...
Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based h...
How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in S...
