“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for research firm Parks Associates. “The ability to distribute content outside of your ecosystem also means new eyeballs; a strategy for bringing in new subscribers down the line is to distribute only one season but retain the others for the core service.”
From the article, "Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You" by Roger Cheng
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...
Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...
One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
