Research published this week by Parks Associates finds that the greater the amount of data a device collects, the less willing a user would be to share it in return for a health insurance discount.
For example, 42 per cent of pedometer owners would be willing to share data, but that drops to 26 per cent for those who use a sleep quality monitor. What's more, 35 per cent of US broadband homes said that they are "very concerned" about their personal health information remaining confidential.
"Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, of the findings.
From the article "Why data protection will be key to success of wearable tech."
Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...
Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...
The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...
Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...
