In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch.
But with the average cable package now topping $103, according to Leichtman Research Group, and a new wave of direct-to-consumer services, viewers have more choices than ever in how they watch, via over-the-top, or OTT, services.
“The key advantage to launching a stand-alone service is growing their audience beyond the traditional pay-TV ecosystem,” said Glenn Hower, a senior media analyst at the Dallas-based research firm Parks Associates.
From the article "Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services" by A. J. Katz.
Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...
“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm. From the article "Family-Focuse...
It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
