In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch.
But with the average cable package now topping $103, according to Leichtman Research Group, and a new wave of direct-to-consumer services, viewers have more choices than ever in how they watch, via over-the-top, or OTT, services.
“The key advantage to launching a stand-alone service is growing their audience beyond the traditional pay-TV ecosystem,” said Glenn Hower, a senior media analyst at the Dallas-based research firm Parks Associates.
From the article "Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services" by A. J. Katz.
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
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Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
