The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Android users switch? Will feature phone users buy Apple vs. Android? A longer term concern is will another company introduce something that changes the landscape like Apple did to Blackberry that instead of a slow erosion that sales fall quickly. Parks Associates’ recent study of consumer electronics buyers I believe supports the case that the iPhone and therefore Apple will remain successful for at least the foreseeable future. (Note that I own Apple shares).
From the article "Why Apple's iPhone Is Too Big To Fail" by Chuck Jones.
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...
The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...
Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...
