The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Android users switch? Will feature phone users buy Apple vs. Android? A longer term concern is will another company introduce something that changes the landscape like Apple did to Blackberry that instead of a slow erosion that sales fall quickly. Parks Associates’ recent study of consumer electronics buyers I believe supports the case that the iPhone and therefore Apple will remain successful for at least the foreseeable future. (Note that I own Apple shares).
From the article "Why Apple's iPhone Is Too Big To Fail" by Chuck Jones.
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...
Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...
More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...
