The number one concern about Apple is how future versions of the iPhone will sell. Will the company be able to add enough features and functionality that current owners will want to upgrade? Will Android users switch? Will feature phone users buy Apple vs. Android? A longer term concern is will another company introduce something that changes the landscape like Apple did to Blackberry that instead of a slow erosion that sales fall quickly. Parks Associates’ recent study of consumer electronics buyers I believe supports the case that the iPhone and therefore Apple will remain successful for at least the foreseeable future. (Note that I own Apple shares).
From the article "Why Apple's iPhone Is Too Big To Fail" by Chuck Jones.
A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...
As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...
According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...
A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...
