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The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United States more than doubled during the last two years, to 26 percent of U.S. broadband households, and companies are expected to sell nearly 55 million smart home devices in 2020, according to new research from Parks Associates.
Amazon grabbed momentum away from Apple and other players in the space and pushed Alexa to a leading position in the U.S. market, according to Brett Sappington, senior director of research at Parks Associates. "With each new partner, the barrier for others to bump Amazon becomes more difficult … to overcome," he says.
From the article "Why Amazon Is The Current King Of The Virtual Assistants" by Matt Kapko.
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Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
