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The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United States more than doubled during the last two years, to 26 percent of U.S. broadband households, and companies are expected to sell nearly 55 million smart home devices in 2020, according to new research from Parks Associates.
Amazon grabbed momentum away from Apple and other players in the space and pushed Alexa to a leading position in the U.S. market, according to Brett Sappington, senior director of research at Parks Associates. "With each new partner, the barrier for others to bump Amazon becomes more difficult … to overcome," he says.
From the article "Why Amazon Is The Current King Of The Virtual Assistants" by Matt Kapko.
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
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Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
