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August 17, 2022
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and valuable sports streaming service in the [over-the-top] market,” Parks Associates senior analyst Eric Sorensen told TheWrap.
Zooming out, 16% of internet households have ESPN+, which is twice the penetration of the next highest sports subscriptionservice, NBA.TV (8%), per Parks Associates.
From the article, "Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis" by BRANDON KATZ.
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Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...
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Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
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