According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and valuable sports streaming service in the [over-the-top] market,” Parks Associates senior analyst Eric Sorensen told TheWrap.
Zooming out, 16% of internet households have ESPN+, which is twice the penetration of the next highest sports subscriptionservice, NBA.TV (8%), per Parks Associates.
From the article, "Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis" by BRANDON KATZ.
Marketers do see an uptick. Parks Associates estimates that over 10% of the 65+ population will own a PERS system by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more...
This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to th...
"Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics," says Hunter Sappington, a Parks research analyst, in comments accompanying the latest report....
Companies such as Google, Microsoft Corp. and Samsung Electronics Co. are also competing for the market, fueled by compelling demographics. By 2020 about 45 million Americans will be caring for 117 mi...
