According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and valuable sports streaming service in the [over-the-top] market,” Parks Associates senior analyst Eric Sorensen told TheWrap.
Zooming out, 16% of internet households have ESPN+, which is twice the penetration of the next highest sports subscriptionservice, NBA.TV (8%), per Parks Associates.
From the article, "Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis" by BRANDON KATZ.
Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be gett...
As a benchmark, U.S. broadband households this year own an average of eight connected computing, entertainment or mobile devices plus another two connected home devices, according to the Parks Associa...
Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix,...
According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe t...
