Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and volume of subscriptions will increase by more than 140 million.
From the article "Who's Your Buddy? The Evolution of OTT Video Partnerships" by Brett Sappington.
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
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