Providing market intelligence for more than 35 years

In The News

Who Rules OTT’s Roost?

“The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the U.S.,” said Brett Sappington, director of research at Parks Associates. “While Netflix holds a substantial lead, new and emerging OTT services are establishing their own place in the market.”

Newcomers have indeed made strides. Among the top 10, HBO Now debuted in April, while Sling TV, Dish’s OTT-TV service, launched on a national basis in February.

From the article "Who Rules OTT’s Roost?" by Jeff Baumgartner.

Previously In The News

68% Of Smartphone Users Stream Music Daily

According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...

New Leaked iPhone 7 Photos: Dual Cameras, Smart Connector, No Home Button

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...