Providing market intelligence for more than 35 years

In The News

Who Makes the Top Streaming Media Player?

In fact, almost 90 percent of all streaming media devices in the U.S. are sold by these companies, according to research firm Parks ­Associates. And they each offer a choice of different models. Most of these platforms sell both a set-top box and a stick-style media player, with prices ranging from as little as $35 to nearly $200. Stick-style players tend to cost the least, but generally have fewer features than set-top box models.

From the article "Who Makes the Top Streaming Media Player?" by James K. Willcox.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...