Depending on who you ask, the next entrant to the market could be just about anyone.
“I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of research for Parks Associates.
Indeed, CenturyLink in February said it is losing customers on its Prism IPTV product, and it plans to replace it with OTT service in the second quarter.
From the article "Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray" by Mike Dano.
Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
