Depending on who you ask, the next entrant to the market could be just about anyone.
“I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of research for Parks Associates.
Indeed, CenturyLink in February said it is losing customers on its Prism IPTV product, and it plans to replace it with OTT service in the second quarter.
From the article "Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray" by Mike Dano.
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
