Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which means eight out of 100 Prime Video members cancel their service within a 12-month period. (A customer who returns within the same time frame would be counted as both churn and current subscriber.)
On an annual basis, Netflix churn is 9 percent, according to Parks Associates.
Still, Netflix “continues to creep closer” to Prime Video’s annual churn rate, Eric Sorensen, the director of Parks Associates’ Streaming Video Tracker, said in a press release. Netflix’s “more tiers of services” have helped, Sorensen added, as has its “syndicated content,” like former USA Network series “Suits.”
The quarterly Parks Associates consumer survey of 8,000 internet households tracks churn data for 89 total services, 85 of which are SVOD (or SVOD/AVOD hybrids) services. In all, 47 percent of streaming households canceled at least one service within the 12-month period.
From the article, "Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix" by Tony Maglio
“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...
People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...
