Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which means eight out of 100 Prime Video members cancel their service within a 12-month period. (A customer who returns within the same time frame would be counted as both churn and current subscriber.)
On an annual basis, Netflix churn is 9 percent, according to Parks Associates.
Still, Netflix “continues to creep closer” to Prime Video’s annual churn rate, Eric Sorensen, the director of Parks Associates’ Streaming Video Tracker, said in a press release. Netflix’s “more tiers of services” have helped, Sorensen added, as has its “syndicated content,” like former USA Network series “Suits.”
The quarterly Parks Associates consumer survey of 8,000 internet households tracks churn data for 89 total services, 85 of which are SVOD (or SVOD/AVOD hybrids) services. In all, 47 percent of streaming households canceled at least one service within the 12-month period.
From the article, "Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix" by Tony Maglio
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pi...
In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...
Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than t...
