To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is among the companies that make their services available through these intermediaries.
“This scenario is exactly why we are seeing increasing interest in aggregation services like Amazon Channels, Roku Channel, even Apple channels now,” says Brett Sappington, senior research director for Parks Associates.
The goal? Hold on to favorable margins. Sappington says consumers are willing to pay more for a service that fits specific needs.
From the article "Where Do Niche Streamers Fit in a Sea of Services?" by Alex Weprin.
Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...
Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9 percent in 2014 to $145; costs in the U.S. ro...
Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
