To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is among the companies that make their services available through these intermediaries.
“This scenario is exactly why we are seeing increasing interest in aggregation services like Amazon Channels, Roku Channel, even Apple channels now,” says Brett Sappington, senior research director for Parks Associates.
The goal? Hold on to favorable margins. Sappington says consumers are willing to pay more for a service that fits specific needs.
From the article "Where Do Niche Streamers Fit in a Sea of Services?" by Alex Weprin.
Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share. From the article, "Analyst Says Walmart Buying Vizi...
Roku has 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system. Vizio's o...
Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...
Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...
