Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a couple years earlier. Over-the-air has become so prevalent that Nielsen is now tracking antenna channel viewership in many markets, as it does with cable.
From the article "Where’s the antenna support on streaming-TV boxes?" by Jared Newman.
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
