A decline in local broadcast news viewership has exacerbated the decline in diversity of coverage. Consumers have been replacing local news with news from social media and national outlets.
Recent surveys have confirmed the overall growth of social media news, growth among viewers 50 and older, and social media's place among young viewers. Sixty-seven percent of U.S. adults reported getting some of their news from social media in 2017, up from 62 percent in 2016, Parks Associates reported.
From the article "When the News Went Live... Online" by Billy Nayden.
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....
And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...
