“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.
From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino
Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them. Only 30% of U.S. households are aware of where to buy smart home products or services, ac...
Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates. "The high-end audiophile market has always b...
Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...
“The video services and delivery landscape has become incredibly complex, and concerns about piracy and password-sharing is growing,” said Glenn Hower, research analyst for Parks Associates. “Among di...
