But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, which is offered by Google parent-company Alphabet that makes much of its revenue by tracking our behavior and selling us targeted ads.
From the article "When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure" by Andrea Peterson and Hayley Tsukayama.
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
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“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...
