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February 01, 2016
Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.
"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."
From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.
New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...
The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer re...
“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inventory more efficiently, and possibly rethinking entire supply chain strategies,” reports Elizabeth P...
“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting comp...
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