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July 25, 2019
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates.
"Those consumers that subscribe to pay-TV primarily to get CBS have probably already cut the cord for CBS All Access," he told TechNewsWorld. "The remainder likely value the rest of the content in their channel package. This remainder will likely pay $5.99 per month along with their pay-TV subscription if they believe the situation is short term. The longer it lingers, the more likely they will be to switch to a different provider that has CBS."
From the article "What the CBS Blackout Means for the Future of Streaming" by Peter Suciu.
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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
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