Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco. The show itself, which is worthy of a discussion of its own, focuses on the connected home and all sorts of trends and strategies that brands can learn from and execute on. Either way, in its regular email promotions, I came across a stat that made me stop and think a little bit: According to a recent Parks study, 12 percent of U.S. broadband connected households report owning a smart major appliance.
From the article "What Should We Make of Smart Appliance Adoption?" by Rob Stott.
Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...
“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...
In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age. From the arti...
According to Parks Associates, 30 percent of US broadband households live in multi-dwelling unit (MDU) housing and there are 700K multifamily properties in the United States. From the article, "202...
