Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco. The show itself, which is worthy of a discussion of its own, focuses on the connected home and all sorts of trends and strategies that brands can learn from and execute on. Either way, in its regular email promotions, I came across a stat that made me stop and think a little bit: According to a recent Parks study, 12 percent of U.S. broadband connected households report owning a smart major appliance.
From the article "What Should We Make of Smart Appliance Adoption?" by Rob Stott.
Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said...
The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...
OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
