Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco. The show itself, which is worthy of a discussion of its own, focuses on the connected home and all sorts of trends and strategies that brands can learn from and execute on. Either way, in its regular email promotions, I came across a stat that made me stop and think a little bit: According to a recent Parks study, 12 percent of U.S. broadband connected households report owning a smart major appliance.
From the article "What Should We Make of Smart Appliance Adoption?" by Rob Stott.
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Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
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A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
