The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations of results and timing. The strategy needs to be top-down, with commitments of executive management driving the change.
From the article "What Shifting Data Use Means for Pay-TV and Video Services" by Brett Sappington.
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
