Providing market intelligence for more than 35 years

In The News

What's Up, Doc? Tell Me Over My Smartphone, Please

In the US, one of the world’s most expensive markets for medical care, telemedicine providers estimate that savings can range from $200 to $700 per patient visit. For patients, prices start at $9.99 for a medical question posed to a doctor. Parks Associates, a market researcher, says 5.7m doctor-patient video consultations took place in the US in 2014 and that number was expected to reach 16m in 2015. 

From the article "What's Up, Doc? Tell Me Over My Smartphone, Please" by Charles Wallace.

Previously In The News

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...